Retail audit gathers information on a brand’s sales volume, sales trends, stock levels, planograms, the effectiveness of in-store display and promotion efforts, and other related aspects.

Traditionally, auditing the store at the beginning of the day and at the end of the day has always been one of the most crucial tasks for the retailers. However, in modern trade, heaps of commercial procedures have evolved and changed and yet the in-store audits are still relevant and crucial.

Sales channels become more complex nowadays which makes it equally hard to keep a keen eye on the vital store level information let alone the shelf-allocation. Moreover, in the modern trading sphere, it is very important to know detailed in-store performance and experience to be ahead from your competitors at all times.

An organized detailed In-store audit will enable you to have an organized inventory (quality, quantity, organization and to attract end user’s attention) and try to create the best possible in-store experience for consumers in a physical store.