Burning questions brands often have?
Crowdsourcing, Motivation
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Brands often have lots of question when it comes to in-store performance of their products and units.
- Are our products on shelves and available in sufficient quantities?
It is very important for brands to know the exact quantity and availability of the products on the shelf as this helps to determine the replenishment and understand the supply.
- Are retailers properly executing our in-store displays, signage, and other point-of-purchase marketing?
It is also very importance for brands to check the in-store mechandising complaince and ensure the same to make sure they are executed properly in-store.
- Are our products correctly priced?
It is critical to identify that the products are correctly placed and all the offers, special rates are displayed as well.
- What are shoppers’ attitudes and behaviors toward our products and marketing?
Learning more about the end consumer’s in-store experience is very critical as this becomes an important input to drive the next sales strategy.
- How do customers use our products?